We reported earlier this year when Google added a mortgage calculator to organic search results. This week, they’ve taken another step forward. Google Compare now provides “[a] real-time, apples-to-apples comparison of rate quotes”. Of course, there’s a lot more to a mortgage than just the rate quote, and talking to a broker is still key, but this tool should put smaller brokerages on more equal footing with the big boys. At the moment, it’s only available in California, but it’s coming to the rest of the U.S., soon.

 

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Jim Crowder

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